Leveraging video marketing in your event Phone Number List strategy can help increase engagement among those who have confirmed attendance, as well as persuade and create conversations for potential attendees. Videos are easy to use and have Phone Number List potential to connect with people on an emotional level, which is an effective opportunity to build a credible brand campaign in your industry. By providing a teaser video up front, you can let users Phone Number List about the future experience - it's exciting! Check out this short video trailer example of SMX London that will make you wish you were there.
If you're hosting an event for the first time Phone Number List don't have previous event content to create a teaser video, fear not! Another equally effective option is to shoot content on the day of the event and create a post-event Phone Number List video. Review video tips: Include testimonials from a range of different people: You want your online audience to imagine themselves there. Keep it short and sweet: Focus on making it engaging and exciting. Filming Phone Number List aspects and areas of your event: setting the tone; does your event bring people together? Is it fun? The same as the purpose of a video trailer, the purpose of any video type is to create engagement and buzz around your event.
Partner with influencers The Phone Number List social platforms the better! What better way to promote your event on social media than to leverage a unique audience other than yourself? Check out this live music event from Spotify in partnership Phone Number List grime and hip-hop influencers, which resulted in extensive press coverage, extensive social shares, and a sold-out event. The obvious benefit of having a brand partnership with an influencer Phone Number List your event is that you will be able to reach a large audience.