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that somewhere better be pretty convincing. Google understands this and has built features into AdWords to support great search experiences, with a particular focus on relevance, performance, and landing page quality. Landing page relevance Relevance and a great user experience are key to inspiring people to take action. User experience is closely tied to targeting; if you're targeting people with a particular interest or intent, they probably deserve a dedicated landing page that talks about their issues and concerns.
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